Crete Royal
Apperal
2021
Crete Royal is a fictional cement brand, offering the finest concrete on the market. This premium adhesive is handcrafted in the hills of Italy and packaged in the finest white leather. The project was a collaboration with a peer from the Rhode Island School of Design. Our aim was to explore the tension between working-class and ruling-class aesthetics by designing a product with premium branding intended for working-class use.
