Lumber Boys
Brand Identity
2023
Growing up in a blue-collar environment, I absorbed the aesthetics and values of the working class, forging a deep connection with trade work and its visual language. This connection allowed me to authentically rebrand the Lumber Boys, representing their perspective sincerely. My formal design education, combined with this understanding, enabled me to craft a visual identity that resonates with the trades community while realizing an artistic vision rooted in my brief experience as a Lumber Boy.
